branding
Crocs Brings Its Iconic Crocodile Logo to Life with New Mascot Niles
Crocs Brings Its Iconic Rivet to Life with a Vibrant New Mascot Named Niles Footwear giant Crocs just officially dropped its newest mascot, Niles, marking a bold move in its storytelling strategy. Before the grand reveal, the brand cleverly dropped a trail of easter eggs for a whole month. It started with a mysterious three-foot-tall…
Instagram’s Brand Refresh: A Retro Move to Win Back Younger Audiences
Instagram’s New Fresh Look: Going Old School and Handmade to Keep the Gen Z Crowd? After sticking to the same look for a decade, Instagram just dropped its first massive brand identity overhaul since 2016. The star of the show? A refreshed wordmark unveiled by head of Instagram Adam Mosseri. The new version leans into…
Molokotya: Turning Milk Packaging into Playful Breakfast Companions
Molokotya: Turning Milk Pouches into Adorable Cartoon Companions for Kids’ Mornings Breakfast just got a lot more exciting thanks to Molokotya, a delightful milk packaging concept by designer Alisa Piterskaya. This clever project completely reimagines the traditional milk pouch, transforming standard packaging into a lineup of super cute cat characters. The product line features three…
From Hand-Pressed Ink to Digital Elegance: OLLIN Wine Branding by Veronika Kuziakina
Bringing the Craft of Hand-Pressed Print into Veronika Kuziakina’s OLLIN Wine Branding Veronika Kuziakina just brought a breath of fresh air to the brand identity for OLLIN, a wine from the Rioja region, by cleverly incorporating hand-pressed ink textures right onto the bottle labels. Instead of jumping straight into vector lines on a screen, the…
Amarelo Beverages: A Bold Tropical Visual System by Beatriz Teotônio
Amarelo Beverages’ Bold Tropical Identity and Packaging System When tropical flavors meet graphic artistry, the result is Amarelo Beverages—an incredibly eye-catching branding project by designer Beatriz Teotônio. This visual identity beautifully pairs deep, grounding forest greens with the warm, sun-kissed tones of a classy serif typeface. The core color palette features forest green, sunny yellow,…
Modular Geometry and Vibrant Colors in Karla Heredia’s PLAYHOOD Spatial Branding
Karla Heredia’s branding system for PLAYHOOD, a vibrant play space, brings a wonderfully joyful spirit to life. The project combines custom rounded typography with a simple, iconic house shape. A bright color palette featuring sky blue, sunny yellow, crisp green, and deep red blends together seamlessly. Playful vector illustrations unfold like whimsical city maps, complete…
BUILDWORKS Brand Identity System by Dati Kopadze
Dati Kopadze just dropped a seriously impressive brand identity for BUILDWORKS, a construction company. Instead of taking the usual route with generic hard hat icons or clunky block lettering, the designer opted for a super clean brand language inspired by grid lines and bold typography. The wordmark features rock-solid sans-serif letters that look incredibly sharp…
SALAD&RIA: A Fresh and Vibrant Visual Identity by Mateus Araújo
In a saturated market where salad, wrap, and juice delivery services fiercely compete with very little differentiation, SALAD&RIA bursts onto the scene in inner-state Rio de Janeiro like a breath of fresh air. The brand serves up a healthy, balanced dining solution that is incredibly fun and full of personality for anyone looking for a…
Coordenada Data-Driven Brand Identity by Pato Faggi
Data research companies usually get stuck using super dry, cookie-cutter charts. But for Coordenada, designer Pato Faggi cooked up a brand identity system that is incredibly clean and sharp. The core idea takes inspiration directly from map coordinates and graph lines. Mixing monospaced fonts with a structured grid system across report covers and presentation slides…
Unleash: A Swiss Editorial Branding Approach for Pet Storytelling by Stud Creative House
The designers at Stud Creative House took a completely different approach for Unleash—a studio specializing in pet storytelling. They built a brand identity that embraces a beautifully minimalist and calm aesthetic. The design system is a gorgeous mix of deep olive green, subtle grays, and natural off-white paper textures. Right at the center of the…
Engineered Visual Architecture: Elysium Brand Identity by Another Collective
Elysium is a seriously impressive brand identity project by Another Collective, packing a visual punch with its mechanical lines and rock-solid geometric structures. The project was crafted for Elysium, a company specializing in architectural roofing and facades that carries on the long-standing legacy of Fabris, a staple in the roofing and metal cladding industry since…
Alvura Filmes Branding and Visual Identity System
Check out this ultra-sleek visual identity for São Paulo-based film studio Alvura Filmes! Created by the talented design team of Gabriel Pio Couto, Edson Naves, Maurício 7F, and Gabriel Mesoma, this branding draws inspiration from classic cinema reels and premium fine art paper. The color palette hits all the right notes, blending sophisticated blacks and…
NUINO Footwear Repair Identity by Plural Branding Studio and Álex López
Forget the quiet, understated vibes usually found in traditional shoe repair shops—the design crew at Plural Branding Studio and Álex López went all out with a bold, energetic look for NUINO. This brand identity hits the sweet spot with a clean palette of gray, off-white, and neutral black, all brought to life by a super…
Mojo PMM SaaS Mascot Branding Identity by The Unicorn Agency
Ditching the usual tech app clichés of dry charts and predictable blue interfaces, The Unicorn Agency brought a total breath of fresh air to the brand identity for Mojo PMM. The star of the entire design system is an incredibly cute, fluffy mascot named Mojo. The design team cleverly paired bold, heavy typography with vibrant…
Disney D23 Expo 2026 Poster Design Sparks Big Expectations for Upcoming Projects
Amid recent buzz regarding Pixar layoffs and debates surrounding the live-action Moana character design, fans really needed a reminder of that classic Disney magic. The latest poster design for D23 Expo 2026 does just the trick. Set to take place in Anaheim, California from August 14 to 16, D23 Expo 2026 is shaping up to…
Modern Branding and Packaging Design for Youma Matcha
This brand identity project for the modern cafe Youma Matcha, designed by Jaweriya Hashmat, is all about creating peaceful moments and serving high-quality tea. The visual system features a super clean and soothing color palette of forest green, soft white, and light sage. At the center of the design is a bold serif wordmark paired…
Tactile Identity Design for Hotel Rigen by Fugitiva .co
Fugitiva’s branding project for Hotel Origen delivers a beautifully tactile visual experience. The design layout effortlessly balances raw, organic textures with sophisticated typography. Born from the renovation of a historic colonial mansion, the design captures the journey from raw earth to a fully realized architectural masterpiece. Natural textures representing the pre-construction phase pair up beautifully…
Saddington Baynes 3D Visual System and Brand Identity
London-based creative studio Saddington Baynes teamed up with Angello Torres, Fifi Lachimia, and Reliquia Studio to dream up a dynamic, motion-packed brand identity, celebrating a massive 40-year milestone in the web graphics world. The project leans heavily into stunning 3D renders that beautifully showcase the studio’s elite craftsmanship, experimenting with ultra-realistic lighting, glass refractions, and…
Studio Blackburn’s New Global Identity and Custom Typography for Brompton
Studio Blackburn just rolled out a massive global makeover for Brompton, the iconic folding bike brand. As Brompton expanded across Europe and Asia, the brand ran into a bit of a visual identity crisis due to inconsistent design styles. To solve this, a super slick new identity system was born, anchored by a custom-designed typeface…