branding
The Vendange Gang — A Lively Branding and Visual Identity for a Wine Harvest Crew
This unique brand identity project is inspired by a tight-knit group of close friends. Every year during the annual grape harvest, this crew travels from all corners of the globe to reunite at the familiar www.domaine-bersan.fr/ vineyard in the Burgundy region, run by father-and-son duo Jean-Louis and Jean-Christophe Bersan. They work hard, enjoy amazing food,…
Mucho Gusto Beverage Branding and Tactile Packaging System by Sticky Studio
Sticky Studio just dropped a seriously stunning brand identity and packaging system for the beverage brand Mucho Gusto. What makes this project stand out is the brilliant focus on the tactile experience, brought to life through beautiful print techniques and a bold, oversized typography system. Instead of falling into the trap of using boring stock…
WOW Visual Identity and Print Design by Plural Branding Studio
Plural Branding Studio just dropped a super bold new visual identity for the creative platform WOW. Instead of sticking to standard corporate grids or predictable layouts, the design team built a clean, punchy brand language using custom display typography and heavy blocks of color. Wide, stretched sans-serif letterforms push right to the edges of posters…
Bord Restaurant Visual Identity and Digital Branding by Several Studio
Stockholm-based Several Studio just dropped a gorgeous new visual identity for Bord, a brand-new restaurant concept by chef Joel Aronsson. Instead of following the traditional, rustic path of most eateries, this identity makes a bold statement by pairing a vibrant electric blue with a sleek, high-end serif typeface. The main wordmark features high-contrast letterforms that…
KORBA Brand Identity: A Clean Geometric Visual System for Architectural Studios
Designer Jonas Bombardelli absolutely knocked it out of the park with this brand identity for KORBA, an architecture studio. The whole system revolves around rock-solid shapes and gorgeous, tactile paper goods. Instead of falling into the usual trap of generic, minimalist studio logos, this design stands out with bold, blocky lettering paired with beautifully soft,…
How Guinness, Corona, and Spotify Turn Customer Rituals into Branding Power
When Guinness fans talk about “Splitting the G,” they’re trying to nail that perfect first sip so the foam line lands exactly in the middle of the letter G on the pint glass. Irish bartenders will let you in on a little secret: the original target was actually the gap between the harp logo and…
Zwqy .lab Crafts a Modern Identity Grid for Artevive
Design studio zwqy .lab just dropped a stunning makeover for Artevive’s brand identity, serving up a minimalist look that’s totally unforgettable. This fresh branding system pairs soft, organic tones with a super clean layout grid. These shapes bring a really modern sense of artistic precision to the table. Thanks to some clever typography hierarchy and…
Inside the Raw and Warm Branding of Xuong Caphe by Ton Bui
Xưởng Cà phê just dropped a fresh brand identity designed by Tôn Bùi, rocking a rustic, workshop-inspired vibe. Drawing inspiration from industrial spaces, this branding feels deeply connected to authentic coffee culture. The color palette centers around the raw warmth of brown kraft paper and rich charcoal black, instantly bringing to mind freshly roasted coffee…
UPRISE Brings a Modern, Smart Look to Magnit’s ‘My Price’ Private Label
“Moya Cena” (which translates to “My Price”) is the budget-friendly private label of retail giant Magnit. It has long been a household name for savvy shoppers looking to save on daily essentials. With a massive lineup of over 600 products ranging from groceries to household cleaners, the brand is all about delivering the most affordable…
Breaking Condiment Design Rules with Freaky Lizard Packaging by Yevheniia Dutchak
Yevheniia Dutchak’s packaging design project for the Freaky Lizard brand completely breaks the mold with some seriously bold and creative bottle shapes. The real star of this identity system is the custom-designed mascot illustrations. Each sauce flavor gets its own unique lizard character, bringing a fantastic dose of humor and fun to a product category…
TBWA Unveils a Fresh and Handcrafted Global Brand Identity
Global creative network TBWA just got a fresh new look! This upgraded visual identity leans heavily into handcrafted design elements, beautifully capturing the spirit of a much more connected and powerful global collective. Led by DXD, TBWA’s very own internal global design studio, this major makeover drops just seven months after TBWA Worldwide was named…
Jonas Bombardelli’s Bold and Raw Branding Identity for WORM
Jonas Bombardelli’s WORM branding project is a total breath of fresh air! It breaks the mold with an awesome poster grid system, high-contrast typography, and some seriously cool, raw print materials. The designer cooked up a completely unique visual language using graphic posters and high-contrast typography. Massive, eye-catching display letters stretch playfully across the edges…
A Tactile Branding System for Imogen Oke by Thought & Found
Thought & Found just dropped a super sleek and subtle branding system for Imogen Oke. Instead of cluttering things up with heavy graphics or loud colors, this studio went the ultra-clean route, letting the paper texture and text spacing do all the talking. The star of the show is the high-contrast serif wordmark, perfectly balanced…
Bar Popolare Visual Identity: Mid-Century Italian Charm by Leonardo Maltese
Leonardo Maltese just dropped a super clean and crisp visual identity for Bar Popolare. Instead of taking the usual route of standard coffee shops with predictable script fonts, the designer drew inspiration from classic Italian bars and mid-century print ephemera. The star of the show is a high-contrast sans-serif typeface that pops on everything from…
TOUM Packaging and Identity System by Kashyap Bhatt
TOUM’s brand identity draws pure inspiration from Middle Eastern street food culture. Designer Kashyap Bhatt cleverly crafted a custom logotype, where the letter ‘U’ takes a fun twist, mimicking creamy toum garlic sauce and vertically sliced shawarma. The color palette dishes out warm, cozy vibes with tones pulled straight from paprika, roasted sesame, and pita…
Strategic Minimalism in ELYO Brand Identity
The real showstopper here is the clever mix of a modular design system and some seriously stunning cobalt blue packaging. The color palette hits the perfect sweet spot, pairing a trendy cobalt blue paper stock with warm cream typography. This contrast creates high-impact visual layouts that flow seamlessly from corporate stationery all the way to…
Monochromatic and Geometric Brand Identity for PM by Gideon Phillip
PM just dropped a stunning, high-contrast brand identity featuring a geometric logomark system whipped up by Gideon Phillip and the team over at KWIBA. The color palette keeps things ultra-classic with a bold jet black and crisp white combo. This choice creates a punchy contrast that immediately grabs everyone’s attention. The main logomark features neatly…
Landor Australia Creates a Dynamic Branding System for Petbarn
Landor Australia teamed up with Abi Singmin and Marco Palmieri to cook up a super lively brand identity for Petbarn. Ditching the usual static logos and rigid grids typical of traditional retail, the creative crew decided to put pet movement right at the heart of the design. Playful line art showcasing furry friends tumbling, leaping,…
Capturing Capoeira Movement: The Ginga Branding System by Mateus Bredoff
Designer Mateus Bredoff took an awesome approach with the kinetic branding for the Ginga cultural project, beautifully translating the fluid movements of Capoeira into a striking visual language. This identity zeroes in on motion and collective memory to perfectly recreate the high-energy vibe of the project’s workshops. The layout really shines with its bold, editorial-style…