branding
Porto Rocha Redefines Fursys Brand Identity Around ‘The Corner’ Concept
Porto Rocha Redefines Fursys’ Brand Identity with a Sharp Focus on ‘The Corner’ Fursys—South Korea’s premier office furniture brand established back in 1983—just dropped a fresh new brand identity crafted by design studio Porto Rocha. Rather than letting four decades of history turn into a rigid relic, the new identity system uses that rich legacy…
COLLINS Redefines Global Payroll Platform Remote with Banknote Gradients and Modular Cubes
COLLINS Rebrands Remote with Modular Cubes and Banknote Gradients Remote powers global HR and payroll management across more than 150 countries and 77 currencies, but its previous visual identity fell short of showcasing that impressive scale. Recognizing that payroll infrastructure relies on repeating, foundational units—much like bricks, shipping containers, or cargo pallets—design studio COLLINS chose…
London Design Festival 2026: Pentagram’s Red Frame That Puts the Work First
London Design Festival 2026: Pentagram’s Minimalist Red Frame Gives Designers the Spotlight What seems like a deceptively simple concept delivers pure visual magic: Pentagram crafted a bold red frame to wrap the visual identity for London Design Festival 2026, handing over the entire spotlight to the featured designers and their work. A clean, white grotesque…
Semaine Design de Montréal 2026: Visual Identity and Typography by Studio Principal
Studio Principal’s Impressive Identity for Semaine Design de Montréal 2026 Whenever a new design festival launches, the visual identity is always the most anticipated highlight. Making its debut in late April 2026 across more than 50 locations alongside talks at the Grand Quai du Port de Montréal, Semaine Design de Montréal 2026 delivered an absolute…
The New York Times 175th Anniversary Identity Project
The New York Times 175th Anniversary Identity: When History Becomes the Design Material To mark a massive 175-year milestone, The New York Times teamed up with studio XYZ Type to craft a custom “175” mark. The design brings together a refined blackletter style with stunning historical collages across their publications. Interestingly, early tests setting the…
Bar Rêve: A Dreamy Belle Époque Visual Identity by Dutchscot
Belle Époque Brand Identity for Bar Rêve by Dutchscot Located at 222 Smith Street in Brooklyn, cocktail spot Bar Rêve rocks a dreamy visual identity crafted by London-based studio Dutchscot. Drawing inspiration from Paris’s Belle Époque era (1871–1914)—a period overflowing with optimism and effortless style—the design takes a fresh, modern spin that steers far clear…
&Walsh Creates BATCH Brand Identity Inspired by Film Mattes
&Walsh Designs a Cinematic Brand Identity for BATCH Inspired by Film Mattes BATCH is a game-changing software built to pull mattes—the technique of isolating characters and objects from background scenes—processing an entire feature film in just a few hours instead of months. Teaming up for the launch, creative studio &Walsh built a brand identity that…
Inside Téléfilm Canada’s Brand Identity System by Caserne Studio
A closer look at Téléfilm Canada’s impressive brand identity designed by Caserne. Téléfilm Canada teamed up with Montreal-based studio Caserne to overhaul its brand identity for its 2024–2027 growth strategy. Drawing inspiration from the beam of a cinema projector, Caserne developed a dynamic graphic system centered around a grid of angled light rays. By establishing…
How Mother Design Turned a Séance into a Living Identity for Purple Garden
Purple Garden Brand Identity by Mother Design: Transforming Spirituality into a Living Design Language The rebrand for spiritual services app Purple Garden, crafted by Mother Design, kicked off in a super unique way: a full-on séance, chakra reading, and automatic drawing session. Taking inspiration from artist Hilma af Klint and her collective, The Five, the…
CVS Store Brand Redesign by Pearlfisher
Pearlfisher and the Brand-New Design System for CVS When a brand can instantly pop out from a wall packed with 3,000 products, that’s the true power of systems design. Design agency Pearlfisher gave CVS’s entire private-label line a massive overhaul, building a hyper-disciplined identity system that seamlessly spans over 3,000 products across 9,000 retail locations.…
Studio Dumbar Crafts Personal OS Branding for Wabi App Generator
Studio Dumbar Crafts a Personal OS Branding for the Wabi App Generator Wabi is a clever generator app created by Replika founder Eugenia Kuyda that lets users build, share, and tweak custom personal apps through simple text prompts. The name Wabi draws inspiration from a minimalist Japanese concept rooted in a “less is more” mindset.…
Oxford Street Gets Its First Brand Identity by Koto
Oxford Street Gets Its First Brand Identity by Koto London’s world-famous, bustling retail haven—Oxford Street—officially has its first-ever brand identity in history, designed by creative studio Koto. Titled “For Everyone,” the launch coincides with the stretch between Orchard Street and Great Portland Street officially transitioning into a fully pedestrianized zone. Koto’s core design concept is…
Redefining Heritage: Kurppa Hosk’s Visual Identity for Berghs School of Communication
When Negative Space Speaks: Kurppa Hosk’s Fresh Visual Identity for Berghs Berghs School of Communication in Stockholm has been a cornerstone of Swedish creative culture since the 1940s. For decades, it was primarily recognized as a school for advertising and graphic design. However, that classic image no longer captured the full picture as Berghs evolved…
LAB Institute Visual Identity by BOND: A Living Brand System
BOND’s Brand Identity for LAB Institute: A Flexible System Built to Play With BOND completely reimagined the visual identity for the LAB Institute of Design and Fine Arts (part of LAB University of Applied Sciences in Lahti) as a dynamic, living system where the logo dynamically transforms right in the hands of the students. The…
Momotaro Coffee: A Smart Modular Packaging System by Pomodoro Design
Momotaro Coffee: A Flexible Packaging Solution for Small-Batch Coffee Roasters For micro-lot craft roasters, seasonal bean rotation is a constant reality. Printing thousands of custom foil pouches for every single farm origin just isn’t a practical or budget-friendly move. To solve this bottleneck for Bucharest-based Momotaro Coffee, Pomodoro Design created an extraordinarily flexible modular packaging…
LeNOSE: A Witty and Colorful Take on Luxury Hand Soap Packaging
LeNOSE: Bringing Wit and Personality to Luxury Hand Soap Packaging In recent years, hand washing unexpectedly transformed into a pricey habit, dominated by minimalist soap bottles featuring Latin botanical names and hefty price tags. Three friends—Carol, Lindsay, and Zee—founded lenose.com/ to shake things up, delivering 355 ml (12 fl. oz) New York-made luxury fragrance hand…
Alianza Rebrand: Mucho Turns a Classic Spanish Publisher into a Modern Cultural Brand
Alianza’s Fresh New Identity: A Super Slick Rebrand by Studio Mucho Rebranding a classic, long-standing publisher is no easy feat—the biggest challenge is striking the perfect balance between honoring heritage and embracing a modern vibe. Studio Mucho completely nailed this puzzle with a masterclass repositioning project for Alianza, one of Spain’s most iconic publishing houses.…
Bristol Dockyards Brand Identity Redesign by HOW+HOW
Breathing Life into History with Bristol Dockyards’ New Brand Identity Instead of playing it safe with the usual navy blue and nautical white, design studio HOW+HOW gave Bristol Dockyards a vibrant, one-of-a-kind refresh. The new identity rocks a playful hero pink inspired by the iconic terraced houses of Cliftonwood, perfectly balanced with olive green, sunny…
andstudio Tilted Werf Rotterdam Identity at 20 Degrees
Werf Rotterdam Identity by andstudio: A Striking 20-Degree Tilt Werf is a bar and bistro nestled right inside a historic, fully functioning shipyard in Rotterdam. Instead of taking the predictable route with cliché maritime symbols, design firm andstudio crafted a brilliantly clever identity rooted in the shipyard’s real-world environment. The cornerstone of the entire brand…