branding
BeeSchool Rebranding Story: A Fresh Look for Young Learners by Tree Creative
BeeSchool Gets a Fresh New Look: A Brand Repositioning Story After 6 Years After over six years in the education sector with a network of seven centers across Northern Vietnam, BeeSchool decided to undergo its third visual transformation, partnering with Tree Creative. This project focuses on replacing the previous, somewhat familiar and plain visual identity…
1. Filmfestival Radolfzell: Bold F_YOU_TURE Poster Design by Studio Lindhorst-Emme + Hinrichs
Bold Poster Design for the 1st Radolfzell Film Festival Featuring the Statement “F_YOU_TURE” Ditching the stuffy, corporate vibe typical of standard youth cultural events, Berlin-based Studio Lindhorst-Emme + Hinrichs crafted a powerhouse identity for the inaugural Radolfzell Film Festival, set for September 2026 in Radolfzell am Bodensee. Co-curated by filmmakers Teresa Renn and Patrick Merkle,…
Sundance Film Festival Visual Identity by Porto Rocha
Porto Rocha’s visual identity for the Sundance Film Festival is a masterclass in subtle restraint. Instead of cluttering the design with unnecessary elements, Porto Rocha opted for a rounded black rectangular frame housing the festival name in large, three-line white typography. The design immediately calls to mind a classic movie screen. Porto Rocha leaned into…
Inside Fritz-Kola: How Robot Food Refined an Indie Icon for the Global Stage
Fritz-Kola’s Brand Refresh by Robot Food: Keeping the Indie Spirit Alive on a Global Stage When a cult-favorite drink scales up globally, the biggest risk is accidentally losing the distinct personality that won over consumers in the first place. But Fritz-Kola refused to follow that predictable path. Founded in Hamburg by two student friends on…
Kocktail Packaging Design: Replacing Disposable Cans with Reusable Glassware
Kocktail Packaging Design: Swapping Disposable Cans for Reusable Glassware Ready-to-drink canned cocktails are super convenient, but they often dull those rich aromas and leave zero room for ice or fresh garnishes. To solve this, UK-based brand Kocktail came up with a clever packaging twist: serving pre-mixed cocktails directly inside reusable glass tumblers. Each 100ml serving…
AKT London: How Two Times Elliott Brought Theater Marquees to Sustainable Packaging Design
AKT London: Two Times Elliott Brings West End Theatrical Flair to Sustainable Packaging Design When thinking about natural deodorants, soft muted kraft paper and gentle botanical illustrations usually come to mind. But AKT London took a completely different path. Born in London’s bustling West End theater district, this vegan deodorant brand needed a show-stopping look…
Inside Omlet’s Playful Rebrand by Ragged Edge: Designing for Pets, Not Humans
Inside Omlet’s Rebrand by Ragged Edge: Designing Through a Pet’s Eyes It all started with a simple question: “Can chickens actually be pets?” That spark led to the creation of Omlet’s famous Eglu Cube chicken coops. Fast forward to today—as this pet care brand expands globally, London-based design studio Ragged Edge delivered a fresh, witty,…
Théâtre La Licorne Visual Identity by Studio Caserne
Théâtre La Licorne Visual Identity by Studio Caserne: Angled to Perfection Live theater was never meant to play it safe. The truly great shows knock audiences off-balance, pulling them straight into real, raw, emotional moments. Studio Caserne in Montreal channeled that exact kinetic energy to redesign the visual identity for Théâtre La Licorne. Instead of…
Aira: How Kurppa Hosk Redefined Clean Energy Branding with Nordic Simplicity
Aira: How Kurppa Hosk Warmed Up Clean Energy Branding with Nordic Simplicity Home heating accounts for a whopping 15% of all carbon emissions in Europe. Even though heat pump technology offers a proven solution, folks outside the Nordic region have been hesitant to make the switch—largely because the industry has historically been dominated by cold,…
Reimagining Blended Whisky: The Woven Identity System by Freytag Anderson
Woven Whisky Identity Design by Freytag Anderson: Where Blending Gets Woven into an Experience When clients Pete and Duncan approached design studio Freytag Anderson, they came with a crystal-clear mission: give blended whisky a fresh, approachable spin that feels open, welcoming, and completely free of pretension. The studio kicked off its creative answer right with…
How COLLINS Built a Dynamic Visual Language for Muse Group
How COLLINS Connected Muse Group’s Apps with a Rhythmic Visual Identity System Most musicians know household names like Ultimate Guitar, MuseScore, and Audacity, but almost nobody knew the parent brand behind them: Muse Group. Even though this powerhouse parent company supports platforms used by over 400 million people worldwide—for everything from learning and practicing to…
Franki Branding by Koto: A Yellow-Infused Identity for Restaurant Discovery
Franki: A Yellow-Infused Identity by Koto Making Dining Out Fun Again Staring down the inevitable question of “What to eat today?” is a universal headache. Picking a dining spot can turn into a total hassle when a group of friends ends up stranded on a street corner, scrolling through endless group chats with no one…
WA3RM: How Lundgren+Lindqvist Turned Industrial Waste Heat into Fresh Tomato Packaging
WA3RM: How Waste Heat From a Paper Mill Turned Into Creative Tomato Packaging by Lundgren+Lindqvist When it comes to sustainable branding, plenty of companies love talking endlessly about circularity without ever producing something tangible to hold. WA3RM takes a completely different approach. Founded by the team behind the 3R energy model at the European Spallation…
Calibrated Brand Identity for Rothfield by Studio Julius
Rothfield’s Ultra-Precise Brand Identity by Studio Julius Behind the success of so many massive brands, the powerhouses pulling the strings in the background rarely get the spotlight. Enter Rothfield—an Australian marketing execution partner that spent decades evolving from traditional print management and corporate gifts into a full-scale procurement, production, and logistics powerhouse. To build an…
Senhor Paulinho’s Visual Identity System for Arado 2026
Senhor Paulinho’s Visual Identity for the Arado 2026 Dance Festival Portuguese graphic designer Paulo Graça (better known as Senhor Paulinho) recently rolled out a striking visual identity for ARADO 2026, a dance and performing arts festival organized by Madrasta Dance across the Pias and Ferreira do Zêzere regions. In Portuguese, “arado” means plow—a fitting concept…
Inside Florian Cornut’s Graphic Design System for Shapes & Forms
Florian Cornut’s Brand Identity Design for Shapes & Forms Take a look at the stationery flat lay for Shapes & Forms, and the first thing that stands out is pure polish and sophistication. Resting right in the center is a soft cream letterhead, surrounded by four matte charcoal and cream business cards for producer Thomas…
Varley Art Gallery Identity: A Deconstructed Monogram System by Underline Studio
Varley Art Gallery Branding by Underline Studio: A Fresh Take for Art Museums Local art museums often fall into the trap of quiet, muted gray identities, but the Varley Art Gallery of Markham took a completely different path. Home to a celebrated collection of Canadian art at 216 Main Street Unionville—alongside a bustling lineup of…
Union Visual Identity by Two Times Elliott: A Clean Approach to Office Branding
Union Branding by Two Times Elliott: Sleek, Minimal, and Architecturally Inspired Office branding can so easily slide into tired clichés—think stiff, dry corporate collateral on one end, or hyper-flashy co-working spaces packed with bright neon on the other. Spotting an opportunity for something far more refined, London studio Two Times Elliott joined forces with Union—a…
Puustelli Miinus – Ecological Kitchen Brand Identity by BOND
Puustelli Miinus: A Minimalist and Eco-Friendly Brand Identity by BOND Creative Agency Kitchen catalogs are usually filled with the same old polished showroom photos. But when Finnish brand Puustelli spent years developing an eco-friendly kitchen system grounded in pure reduction, Helsinki-based creative agency BOND went for a sleek, stripped-back visual language to match. The name…